rushproof.
A Hospitality Company That Happens To Use AI

Your callers always reach someone who cares.

You win work by being great at the work — and being great at the work is exactly what makes your phone impossible to answer. rushproof builds a voice assistant trained on your business: your services, your prices, your hours, how you quote. Every call answered. A real person always one ask away.

Built in Vancouver · Live in days, not months
Get started See what's included
How it works

Three steps, then it answers.

Tell us your business

One thorough onboarding — your services, pricing, hours, policies, and exactly how you want callers treated. Every answer goes directly into your assistant.

We build and you approve

Your assistant is custom-built and tested through a full battery of calls. You hear it and approve the voice before a single real caller ever does.

It answers, you work

Mid-job, after hours, weekends. It answers, helps, captures the booking — and if a caller asks for a person, it connects them to you live.

The core package — Muse

What answering should feel like.

Every call answered

On a job, over lunch, 2am — the caller gets a real conversation, not voicemail.

Quotes handled your way

It gathers exactly what you need to price the work, so you follow up once — with a real number, or a booked walkthrough if that's how you quote.

A real person, live

A caller who asks for a human is connected to you right then. If you can't pick up, it takes their details — nobody is ever stranded.

Every call in writing

Real leads land in your inbox the moment the call ends, full transcript attached, the essentials in the top three lines.

Junk screened out

Telemarketers are politely ended and never reach you. You just see the count each month.

Texts, both directions

Callers get a confirmation text after booking — and the assistant can text directions or a link during the call itself.

Always current

Prices change, hours change — send one text and your assistant is updated the same day.

A monthly report worth reading

What came in, what improved, and what the captured calls were worth to you — in dollars, not vibes.

Your phone only buzzes when it's worth a buzz.

Urgent

An emergency caller triggers an instant text to your pocket.

Real leads

Instant email, transcript attached, scannable in five seconds.

Routine

Calls it fully handled roll into one tidy end-of-day summary.

Junk

Silently screened. You only ever see the monthly count.

Pricing

Two packages. One monthly. Ever.

Muse
$2,500
to build · then $400/month

Everything above — custom-built for your business, tested through a full call battery, voice approved by you before go-live. No contract; cancel with 30 days notice.

Atelier
$4,500
one time · when you're ready

The grown-into tier: your assistant checks your real calendar and books confirmed appointments on the spot, sends automatic reminders so no-shows stop, plus a working session on exactly how it sounds and a review together every quarter.

Your monthly stays exactly $400 either way — one retainer covers everything you own with us. It never stacks.
What a caller hears

A sample, word for word.

Tuesday · 2:14 PM · Your hands are full
Caller"Hi — are you available this weekend? And do you take on bigger jobs?"
Your assistant"Weekend availability depends on the schedule — I can take your details and have the owner confirm with you today. And larger projects are absolutely welcome. Can I get your name and the best number to reach you?"
Caller"Sure. Could you give me a rough price over the phone?"
Your assistant"That depends on the specifics of the job — I'll take the details down and the owner will call you back with a real number. Or if you'd like, I can connect you with him right now."
Fair questions

Asked before you have to.

Does it pretend to be human?

Never. Every call opens by saying it's a virtual assistant. The moment a caller feels tricked, they distrust the business — so honesty is built in, not optional.

Do I keep my number?

Yes. Keep your current number and forward to the assistant, or take a fresh dedicated line — your choice at setup, and your number stays yours.

What if it doesn't know the answer?

It never guesses. Anything it wasn't taught gets an honest "let me have the team confirm that" — and the question lands in your inbox so you're never misrepresented.

What if I want out?

No contract. Thirty days notice, a graceful wind-down, no hard feelings. We'd rather earn the next month than lock you into it.

Who hears my calls?

You do — transcripts go to you. Your caller data is used to run your service and improve your assistant, never sold, never shared.

Isn't this like those $99 apps?

Those hand you software and wish you luck. This is built for you, tested with you, updated same-day when things change, and backed by a person who answers when you text. The difference between buying a toolbox and having a contractor.

Who's behind it

A founder, not a platform.

I'm Fraser. I spent a decade in hospitality before building rushproof, and this whole company runs on one belief from that world: nobody who calls you should ever feel like nobody's home. Your assistant is built by hand, in Vancouver, by someone whose number is at the bottom of this page — and when you text it, I answer.

Get started

Hear your own assistant before you decide.

The more you give us, the more the demo sounds like it already works for you. We'll reply within one business day with a working version of your assistant — call it, test it, no commitment.